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Synopsis

To food industry mavens the phrase |you are what you eat| sets the bar for quality as it pertains to comestibles, which doesn't end with the ingredients or preparation. Our gastronomic choices reflect our culture, habits and personalities, and presentation can tickle our senses as delicately as taste. Designlicious compiles beautifully photographed examples from designers across the globe who subtly and convincingly extrapolate visual identity from the culinary philosophy of each featured restaurant, cafe, counter or kitchen. Each of the four chapters explores a different facet of design as it relates to our interactions with food. Innovations in branding, transcendent approaches to interior atmosphere, experiments with carton and packaging design, and techniques in takeaway advertising make Designlicious more than a book solely about design or food.