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Synopsis

The 1920s, 1930s, and early 1940s witnessed a remarkable surge of creative activity in Brit. graphic arts and commercial design. Starting with bold geometric posters touting Londonıs new subway system, Brit. designers embraced artistic developments taking place in America, France, and Germany, incorp. the visual lang. of Cubism and Futurism. British artists played a crucial role in the revitalization of their economy and culture. This book includes over 200 reproductions from the 1920s through the 1940s, with examples from publicity for cultural events, consumer products, fashion, industry, and travel, with signs, posters, product, packaging, and magazine covers. Over 100 color illustrations.